Water between your customers is a real problem. Buying a domain for each side of it is not the answer, and per-domain pricing turns that instinct into a line item you are still paying next year.
Both campaign tiers are priced per domain: $149 a month for AutoSEO, $500 for FullSEO, with two add-ons sold in fixed slot counts on top. None of that is complicated. What makes the total unpredictable here is that the bay encourages firms to own more domains than their business contains.
The bay talks people into buying domains
The reasoning always sounds sensible in the room where it happens. Nobody in Palm Harbor thinks of themselves as living in Tampa, and a Riverview household would not call its plumber a St. Petersburg firm. The bridges make each shore feel like its own town, so somebody proposes a site per town, and by Friday the company owns four addresses instead of one.
Registration is cheap, which is why the decision gets made casually. Nothing downstream of it is. Each address needs its own content, links, upkeep and — the part that reaches a card monthly — its own subscription.
Five city domains — Tampa, St. Petersburg, Clearwater, Brandon, Largo — on the cheaper tier come to $8,940 for twelve months, against $1,788 for the one domain those five pages could have lived on. Same content, same service area, same crews, at five times the cost, split across five sites each holding a fifth of whatever authority the business has earned.
Three businesses, or one business with three front doors
There is a version of the multi-address portfolio that is entirely correct, and separating it from the expensive version takes ten minutes of honest description. The test is not geography but whether the thing behind each address is a different business.
Different buyer, different sale
A residential dock arm and a commercial marine contracting arm sell to different people, quote differently, and share almost no vocabulary.
- Different decision-makers entirely
- Separate credentials and references
- A shared site would confuse both
Same offer, different place name
Two sites describing the same service with the town swapped and the phone number repeated. The customer would never notice the difference.
- Same crews, same pricing
- Two subscriptions for one campaign
- Each site weaker than the merged one
Four questions settle most cases. Does each address serve a buyer who would not have bought the other thing? Does each have its own staff, licensing or references? Would a customer landing on the wrong one be confused rather than merely redirected? Is there anybody whose job includes writing for both? Four noes mean one business wearing several coats, with each coat billed separately.
Consolidation is not only cheaper on the invoice. Links, mentions and history accumulate on one address instead of being divided four ways, and one strong site beats three thin ones built from the same total effort. The exception worth respecting is a genuinely separate operation with its own buyer, where the second subscription buys something real.
$149 and $500, and the difference between them
Both tiers run the same machinery. What separates them is how many decisions inside it come back to a person before anything happens.
AutoSEO — the campaign nobody has to run
For an address that should be worked on continuously without occupying anyone's week.
- Terms are located and ordered for you. Candidates surface and get put in priority order with nobody drafting anything first.
- Link building proceeds unprompted. Placements run through a partner network exceeding 230,000 websites.
- Page-level suggestions, written against your own site. What a particular page lacks, rather than a checklist that would fit anybody.
- Every analytics screen, and a chat beside them. Verified-property reporting and rank tracking share one workspace, with an assistant reading the project's actual numbers.
FullSEO — the switches come back to you
For an address where a badly chosen term, or traffic sent to the wrong page, costs real money.
- Hand-picked terms, with cover if you go quiet. You choose; should a week pass with nobody reviewing, the selection falls back to automatic instead of the campaign stalling.
- Placement pointed at an authority level you name. State the domain rating links should come from rather than taking whatever the queue offers.
- Site edits held until somebody signs them off. No wording goes live before a person has read it.
- Staff standing behind the machinery. Specialists, developers and writers — the bulk of what the higher figure actually buys.
| The decision | On AutoSEO | On FullSEO |
|---|---|---|
| Which terms the campaign pursues | Selected and ranked for you | Selected by you, automatic cover if you stop |
| Where links come from | Whatever the network produces | Aimed at a domain rating you specify |
| What changes on the site | Suggested, and you act or do not | Held until a person approves the wording |
| Who is behind it | Automation and the analytics stack | The same, with specialists, developers and writers |
| What it costs for a year | $1,788 per domain | $6,000 per domain |
Wikipedia slots at $10, PBN slots at $1
Either tier can carry two extras. Neither is a quantity you type in: both arrive in fixed steps, deliberately.
Wikipedia placements
Four settings: none, one, five or ten slots.
- A four-rung ladder. None, one, five, ten. The top rung is $100 monthly and there is nothing above it.
- Subject matter decides whether it applies. A port operator or hospital group with a documented past has somewhere to sit. A lawn service founded last year does not.
PBN placements
Four settings: none, twenty, one hundred or five hundred slots.
- One dollar a slot, four rungs. Twenty comes to $20 monthly, a hundred to $100, five hundred to $500.
- The trivial unit price is the trap. At a dollar the highest rung reads as free, and before long the slot count is being quoted in meetings as though it meant something.
| Step | Wikipedia at $10 | PBN at $1 | When it makes sense |
|---|---|---|---|
| Nothing bought | $0 | $0 | Correct on most addresses |
| Rung one | 1 slot · $10 | 20 slots · $20 | Small enough to read honestly after a quarter |
| Rung two | 5 slots · $50 | 100 slots · $100 | An address already earning, pushed harder |
| Rung three | 10 slots · $100 | 500 slots · $500 | Rarely defensible for one local site |
How the term list is filled, and who signs it off
Three feeds fill the pool at once, because each is blind to something the other two can see.
- The verified property. Phrases your pages have already been served for. Reliable about your past, and entirely mute about markets you have never appeared in.
- Readings taken from live results. What is actually on the results page today, regardless of your record — the feed that supplies terms you own no page for.
- Words you supply yourself. What customers say on the phone: dock permits, seawall caps, lift capacities, the names of particular channels and passes. No system anywhere else has heard them.
- The approval step. Candidates are dealt with individually — cleared, refused, or parked for later. Nothing slips into the campaign unnoticed, and parking something is a decision rather than a postponement.
The feed firms skip is the third, and it is the only one with any knowledge of the trade. It is also where the divided market surfaces earliest: a phrase that books work on the Pinellas side and wastes money on the Hillsborough side is apparent to you and invisible to everything else. Long lists go over in bulk through Stream, the assistant in the My SEO area, which keeps a large pool from becoming an afternoon of clicking.
Turning manual mode on, and when it pays
The three manual controls in FullSEO are switches rather than a separate product. Each can be left alone, and on plenty of domains all three should be.
- Choosing terms yourself. Earns its keep where phrases translate into margin: permit-heavy construction, a specialty line, anything where the wrong phrase fills the inbox with work you cannot bill. Because selection reverts automatically, a quiet fortnight costs nothing.
- Placing links against a rating you name. Valuable when one branch of the site has to be pulled up — a second-shore location page that would otherwise never catch the main one — instead of authority collecting where it already sits.
- Reviewing site edits before they publish. Required wherever wording carries obligation: licensing, insurance, marine or building code, anything clinical. Pointless on pages nobody proofreads today.
Stated bluntly: where none of those three switches would ever get flipped for an address, the upper tier is billing for supervision you have no plan to perform. That can still be defensible — the specialists, developers and writers arrive with it — but decide it with the switches in front of you, not on a hunch that the dearer option must be the more thorough one.
Twelve months for a marine contractor working both shores
Take a dock, seawall and boat lift company: residential work along the Pinellas waterfront and the Hillsborough shore, plus a commercial arm repairing fixed structures for marinas and small port facilities. Three addresses, acquired the way they usually are.
The brand domain carries the residential business with a page for each shore. A second sells commercial marine work to an entirely different buyer. The third is an exact-match city domain bought years ago, running one page that duplicates the main site. The plan puts the upper tier on the address carrying revenue, the base tier on the commercial arm, and the base tier on the city domain for a single quarter while its content is folded in and the address redirected.
| Address | Tier chosen | Slots bought | Per month | Billed for | Year |
|---|---|---|---|---|---|
| Main residential brand | Upper, $500 | PBN, 100 ($100) | $600 | 12 months | $7,200 |
| Commercial marine arm | Base, $149 | PBN, 20 ($20) | $169 | 12 months | $2,028 |
| Exact-match city address | Base, $149 | none | $149 | 3 months | $447 |
| Whole portfolio | — | — | — | — | $9,675 |
Check the totals. Brand domain: $600 monthly across a full year is $7,200. Commercial arm: $169 monthly is $2,028. City address: $149 for one quarter is $447. Those three come to $9,675, which averages $806.25 each month.
Set two alternatives beside it. Running every address at $500 for twelve months costs $18,000 in subscriptions alone, slots excluded — $8,325 above the plan. Running every address at $149 with nothing added costs $5,364. The plan lands between them because supervision is bought only where a decision has a consequence.
That last tile is the point of the exercise. Once the city domain is folded in, the standing arrangement is two subscriptions at $9,228 a year. The $447 is not a campaign cost at all — it is what unwinding an address costs, bought years earlier because a bridge made it feel necessary.
How long before any of this means anything
Something measurable usually stirs between the fourth and eighth week. Stirring is not success: a handful of phrases crossing into the top thirty, impressions where the account showed none before, a curve that has stopped being flat. Passing verdict in week six grades the wrong thing on the wrong date — and in a market where much of the enquiry volume arrives as a phone call rather than a form, the click figures trail the real business as well.
The address nobody will supervise
It brings in work, or might, but nobody on the payroll is going to sit down with a term list on a Tuesday.
- A second trading arm with its own buyer
- A single-location trade or clinic
- A domain being evaluated before a decision
The address that carries the money
Hand over the switches and somebody here would actually use them, because the wording on these pages carries consequences.
- Phrases that translate into margin
- Licensing or code wording on the page
- Authority that has to reach one branch
A structural note before the totals. Everything held in one account can be filtered by site tag; a single site can be handed to an outside email address when a consultant needs one client rather than the list; reports carry your own mark and colors. That is what lets a two or three address plan be reviewed in one sitting rather than three. Because campaign settings and reporting share a workspace, next year's tier question is settled with figures instead of opinions. Setup for a local firm is described under our services.
What gets asked at this point
We own a domain for each city. Should we cancel four subscriptions or four domains?
Neither straight away. Hold the registrations and redirect them, so whatever links those addresses collected point at the site that survives. What stops is four campaigns pushing four thin sites. Rebuild the towns as pages on the surviving address: one subscription doing the work of five.
Can different domains run on different tiers?
They can, and in the worked example that is exactly what happens. Because the price attaches to the address, each address is judged separately. Treating them all alike is the habit that costs money.
Our second shore genuinely has its own crew and address. Does it need its own domain?
It needs a page of its own — the address, the crew, the hours, a straight sentence on what a crossing means for scheduling. That is not the same as a second site. A different buyer justifies a second site; a different zip code does not.
Should we take the top PBN step to move faster?
No. Rungs exist so each can be assessed before the next is bought, and cheap volume is not what is slowing a local campaign down. Where the rung below showed you nothing worth naming, quintupling it delivers five times as much of that nothing.
Can we start low and move up later?
Usually the better order. Three months at the lower price reveals what the automation chooses on your own site, and any upgrade then rests on something you have seen. Opening at $500 everywhere buys oversight before anyone knows who will provide it.
The price list is the easy half: $149 or $500 monthly against each address, Wikipedia at $10 a slot, PBN at $1, four rungs apiece. Every hard part sits on your side — how many addresses you hold, what each brings in, and whether anyone will ever reach for the manual controls.
The mistake this region produces is consistent enough to name. Four towns feel like four markets, so a firm acquires four addresses and pays four times over to promote material that would have been stronger in one place. Water separates customers. It does not separate a company into four companies, and the monthly invoice is where that stops being an abstraction. More of the same arithmetic sits on our blog.
Testing beats arguing. Take the one address you know produces work, give it three months at the lower price, and leave the other questions until that quarter is over. Tier and slot counts attach to each address separately from day one, and the automation's choices are readable within the first week rather than at the end of a contract. When you would rather price your own situation than an invented contractor's, connect a domain and open its campaign settings, and put the figures only you hold against the columns.